Whippies

Big Kid Ice Cream has gone all-in on soft serve with Whippies, a new counter tucked into the top floor of Seven Dials Market. The vanilla base is built from organic milk and real Madagascan vanilla, then piled into towering 99s or turned into brain-freezing slushies. On opening weekend the Flake 99s go for 99p, which feels like the whole point.