Everything I learned at the Creator Leaders Retreat.

We should all be building a database business.

• •Completion is good. Knowledge sharing is better. 1 + 1 = 11.

Short form gets you seen. Long form gets you known.

• •Short form is for attention. Long form is what makes someone feel they know you.
• •Two to seven hours with you is the threshold for a real relationship.
• •A lead form is the difference between renting attention and owning it.
• •Products and services do not make money. Product and service ecosystems do.
• •There is no such thing as a solopreneur.

His session got a write-up of its own. Read the write-up

Build a media company.

• •The mono culture is dead. The micro culture is here.
• •Your north star is an audience with scale and specificity.
• •Sell like a media owner, not like a creator with a rate card.

His full session, slide by slide. Build a media company

Know why the membership exists.

• •Why is the membership there? What do they get out of it?

One person, one problem, one solution.

• •10,000 videos this year.

Going viral is repetition, not luck.

• •If you want something badly enough you will go and get it.
• •Going viral is about repetition. The same thing again and again, the same location, the same slogan.
• •Be realistic about what people actually care about.
• •You are not shadow banned. Nobody cares.
• •Always have a visual hook and a call to action.
• •Have a big series. Save a penny and the Porsche will buy itself.
• •Your marketing team's content can become a profit centre.

Start posting about your interests.

Use case marketing is the only thing that matters.