The blog
What we are learning.
Notes from rooms we have been in and things we have got wrong. Mostly written for creators who want an audience that stays theirs.
- Creators4 September 202612 min read
Short form gets you seen. Long form gets you known.
Notes from a talk with Daniel Priestley and Simon Squibb on why attention is not the same thing as a relationship, and what creators should build instead.
- Creators4 September 20263 min read
The four prompts Daniel Priestley gave us.
Four AI prompts for finding your signature IP, the beliefs behind a sale, your ideal customer, and how much of you is actually findable online. Typed out so you can copy them.
- Creators3 September 20265 min read
Build a media company.
Jordan Schwarzenberger's session notes. Seven home truths about the creator economy, the four functions of a creator media company, and the pricing maths that follows.
- Creators3 September 20267 min read
Everything I learned at the Creator Leaders Retreat.
A room full of people who have built audiences, taking turns to say the one thing they wish they had known earlier. Notes from every session, speaker by speaker.